Using AI Texting for Personalized Marketing Campaigns

Artificial intelligence has come a long way since its initial conception. From generating art works to making convincing music and video content, indeed, we are living in the future. Such state-of-the-art technology has already been integrated into various business models, and who can blame them? You have software that requires little maintenance, facilitation, and costs to operate. Plus, it’s efficient when it comes to the tasks you give it. And one of these creative endeavours used by marketing strategists to enhance their advertisement campaigns is using artificial intelligence in texting.

AI software has an astounding mind of its own; it can be difficult (especially now) to distinguish real from AI, but that’s not a bad thing; it just means that this is a reliable type of technology to use. Using this in texting is revolutionary; traditionally, marketing emails and texts are a tedious task that is done by a dedicated staff. But through AI texting, this stressful endeavour can now be made easy with its astounding capabilities and state-of-the-art algorithms. In this article, we will be looking at how this innovative texting method can enhance and personalise marketing campaigns.

Automated Text Messaging: sending the right email ad at the right time is an extremely important factor. You don’t want to send one in the middle of the night and have it end up in their spam or trash bin. But what if your target audience is situated in a different time zone? How will you be able to keep up if you need to sleep? Luckily, using AI, this issue will be a thing of the past. Not only can AI make custom and creative personal texts and emails for you, but you can program it to send emails at specific times to continue customer engagement wherever or whenever.

Predictive Analysis: ever received a text from your partner and feel like there’s butterflies in your stomach because they know just the right words to say? Well, this software can do that too (not in a romantic sense). Since they rely on algorithms, they can analyse patterns of behaviours made by shareholders in the digital space, and once these are assessed, AI will generate deeply engaging and creative texts to be sent to potential customers, and since modern ad campaigns rely on fast engagement given the oversaturated market, this efficient method is a life saver.

Effective Sorting: one of the most tedious tasks for any company is sorting through different population samples to find your target audience. This is not only stressful but rather very boring too. Instead of being able to take those precious time and resources elsewhere, you are forced to spend it looking at data. Fortunately, AI can do this for you. Using its innovative software, it can filter in just the right audience for your products and services in a fast and efficient way, which is extremely useful, especially if you’re just planning to set up your business in Australia.