American disability group to have world’s largest captioned billboard

Tuesday, 27 October 2009 08:57

America’s peak disability organisation, the American Association for People with Disabilities (AAPD), has secured the use of the CBS Jumbo Screen in Times Square, New York to use as an electronic billboard. AAPD will be given 15-second spots throughout November to show its specially made open-captioned commercial.

The message, which you can preview on YouTube:  http://www.youtube.com/watch?v=I_6qYpBXuqs, directs people to the AAPD website www.aapd.com, highlights the diversity of disability and encourages people to become involved in disability issues. 

According to the owners of the Jumbo Screen, around 1.5 million people pass the spot each day, which amounts to a lot of exposure for AAPD.