DVD
Access features serve a bigger DVD market than subtitles
Monday, 24 November 2008 14:45
According to EzyDVD's website, Icelandic subtitles appear on 884 DVDs in
Read more: Access features serve a bigger DVD market than subtitles
Access features serve a bigger DVD market than subtitles
Monday, 24 November 2008 14:28
According to EzyDVD's website, Icelandic subtitles appear on 884 DVDs in Australia's Region 4 market, but audio description features on only 71.
A key to gaining more access on Region 4 DVD titles is for the decision makers of Region 4 DVD content to be aware of the Australian markets for other features, such as foreign languages, compared to audio description and captioning markets. For example:
|
Feature |
Australian market* |
|
Captioning/subtitling |
3,500,000 |
|
Audio description |
530,900 |
|
Italian subtitles |
312,296 |
|
Spanish subtitles |
96,804 |
|
German subtitles |
74,667 |
|
French subtitles |
42,645 |
|
Icelandic subtitles |
Less than 500 |
What is evident from this table:
- Both the captioning and audio description markets are larger than any of the main foreign language subtitle markets found on mainstream DVD releases.
- Access in general could cost-effectively be increased by the industry if more access files were imported for Region 4 release.
- Australia’s Deaf, hearing impaired, blind and vision impaired audiences should be carefully considered by DVD decision makers in what extra features will appear on a title.
Media Access Australia is soon to launch a new, easy-to-use complaints form where you can directly voice your concerns about the lack of accessibility on DVD titles.
Current rate of audio description on DVD – 6%
Current rate of captioning on DVD – 56%.
*This information was sourced from:
- 2006 Australian Bureau of Statistics Census Languages Spoken at Home by Proficiency in Language/Spoken English
- Wilson (1997) and Australian Hearing (2005) report in Listen Hear! The economic impact and cost of hearing loss in Australia (2006)
- Vision Loss in Australia - Hugh R Taylor, Jill E Keeffe, Hien T V Vu, Jie Jin Wang, Elena Rochtchina, M Lynne Pezzullo and Paul Mitchell
- Consulate-General of Iceland
Paramount DVD labelling
Monday, 17 November 2008 10:40
Paramount Home Entertainment, one of Australia’s major DVD distributors, has recently commenced the adoption of the local industry standard for labelling of accessibility features. For more information on the standards.
Regrettably, Paramount has released its first 60 titles with the standard inaccurately. These titles have both the audio description and captioning logos on them, but do not carry audio description for the blind and vision impaired on the film itself. All titles do carry captions for the deaf and hearing impaired
Paramount Home Entertainment apologies for the mistake in its interpretation of the definitions and for any confusion it has caused. Paramount is making efforts to correct all remaining stock before it is released to the market.
All titles with the incorrect labelling are available as a PDF or in a Word format.
If you have purchased one of these Paramount titles with the expectation that it has audio description, please retain the receipt and return it to the place of purchase. If, for any reason, the vendor will not accept a return or exchange, please contact MAA at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or phone 02 9212 6242.
Latest figures on audio described DVDs – November 2008
Monday, 17 November 2008 10:19
Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}
Audio described DVD
titles on new release shelves during the month of November 2008 stand at 11% of
titles.
Read more: Latest figures on audio described DVDs – November 2008
Listen to what it’s like to be an audio describer
Thursday, 23 October 2008 08:39
Frances Hanna, an audio describer with Red Bee Media, will be interviewed on Sydney radio station FBI at midday today, telling listeners what it’s like to be an audio describer and what audio description involves.Read more: Listen to what it’s like to be an audio describer
Audio description on Sex and the City retail DVD only
Wednesday, 08 October 2008 09:23
One of 2008’s most anticipated DVD releases, the movie version of Sex and the City, will carry an audio description soundtrack on the retail version only.Read more: Audio description on Sex and the City retail DVD only
Latest figures on audio described DVDs – September 2008
Tuesday, 30 September 2008 09:56
Audio described DVD titles on new release shelves during the month of September 2008 stand at 10% of titles.
Read more: Latest figures on audio described DVDs – September 2008
Amazon UK introduces audio description search option
Thursday, 11 September 2008 16:53
Amazon’s UK website has introduced an audio description search option amongst its formats for DVD.Read more: Amazon UK introduces audio description search option
Latest figures on audio described DVDs – July 2008
Friday, 18 July 2008 09:38
Audio described DVD titles on new release shelves during the month of July 2008 stand at 9% of titles.Read more: Latest figures on audio described DVDs – July 2008
Video Ezy makes access easy for DVD lovers
Wednesday, 09 July 2008 09:05
DVD rental giant Video Ezy has thrown its support behind accessible DVDs.
Page 4 of 6
| Share this site: |  |
 |
 |
 |
 |